Modrá pyramida

2019–2022
From strategy to creativity

Brand strategy

Campaign

Vítejte

How we returned to our roots with Modrá pyramida

In its recent campaigns, Modrá pyramida has been trying to profile itself as a universal financial adviser. It was once strongly associated with housing, but this link diminished over time, weakening its market position in core products – building savings schemes and mortgages.

In 2021, Blue pyramid became the market leader in new loans.

1st on the market

Our mission was clear

To make Modrá pyramida a brand readily associated with the need to have somewhere comfortable to live. We all know, though, that buying or renovating a property can be nerve-wracking. Modrá pyramida does away with the drama.

“We have run multiple campaigns with the team at YYY agency. We particularly appreciate their friendly and personal approach to our partnership.”

Ondřej Suchý
Head of Marketing


Let's have a look
at another project!

Need a team to guide you from strategy 
to a lasting and successful brand?

Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
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Registration number: 03496791
VAT number: CZ03496791

Job openings
Michaela Mundlová
michaela.mundlova@yyy.cz Job openings

Media section
Martin Zdražil
martin@yyy.cz | +420 723 667 126

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