KetoDiet

2021
From understanding customers to creating a mascot

Brand strategy

Visual identity and packaging

Creative campaign

Vítejte

That blue is good: how to differentiate yourself

Ketodiet had successfully spread awareness of the ketogenic diet and the principle behind it. This spawned many competitors with similar brands, clouding the situation for customers. Investments in communication were becoming less effective.

Campaign launch: January 2022 a quarter more commercially successful than January 2021

25%

How we stood out from the pack

01

We grasped what really bothers the target audience when it comes to diets

02

We built up new positioning aligned with that

03

We used colour and a mascot to distinguish the brand

04

We devised campaigns and new packaging

“We clicked with YYY from the very beginning. We enjoy their creativity, drive, and the expertise they bring to our projects.”

Michaela Knappeová
Marketing manager


Let's have a look
at another project!

Need a team to guide you from strategy 
to a lasting and successful brand?

Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
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Registration number: 03496791
VAT number: CZ03496791

Job openings
Michaela Mundlová
michaela.mundlova@yyy.cz Job openings

Media section
Martin Zdražil
martin@yyy.cz | +420 723 667 126

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