Every year, 85 million Europeans suffer from mental health issues. But only a third of them get help. Wanting to change this, we set up our own start-up, the Hedepy online therapy service, to smooth the path to psychological help through video calls and other technologies.
Within a year, Hedepy had cornered a full third of the Czech market
The ever-growing brand commands half the market in four countries
Research identified what people and therapists need
We set a strategy: to make help better and more accessible
We created a friendly but global identity and name
We built and gradually turned an MVP into a great platform
Our first campaigns raised awareness and instilled trust
12
Countries where the brand is present today
38 000
Number of sessions in 2022
Clients were helped in the first year
Our brand communication focused on dismantling resistance to therapy via videos, influencers, PR and content
We wanted to show that even the successful and strong – the people others naturally look up to – use therapy, and that it is perfectly normal. Our job in activating this service was to get people who were considering psychological help to try therapy via a Hedepy video call. We made content explaining exactly how therapy helps and why trying Hedepy would be a good idea. Our therapist recruitment strategy relied on directly approaching and interviewing therapists. We discussed the effectiveness of online therapy, how Hedepy could help them in their work, collected feedback, and let them have a say in how Hedepy would work going forwards.
Hedepy is now an independent company helping thousands of people in eight countries. But were it not for YYY, it would never have grown so quickly and effectively.
Lukáš Krčil
CEO Hedepy
Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz
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YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
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Registration number: 03496791
VAT number: CZ03496791
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