GOAT

2023 - 2024
Fullservice go-to-market of the brand

Research and strategy

Creative campaigns

Packaging design

How we got the new product from shadows to the spotlight

There was an opportunity in the nicotine pouch market for a new product that could reach up to 35% of customers. To build such a brand, the client decided to work with us.

This many pucks were sold in 3 months after launch.

80 ths.

The growth does not end. Sales in total trippled in only 6 months.

250 ths.

How did we deal with this challenge?

We proposed a new positioning of premium nicotine pouches

Created a new visual identity and packaging

Came up with the creative concept of “Step Out of Your Shadow”

With it, we communicated two brand campaigns

And also two campaigns for the key flavors “Wild Cherry” and “Blueberry”

189

visuals, one creative idea

With the creative concept of “Step Out of Your Shadow”, we guide people to step out of their shadow and build a better version of themselves. We also work visually with shadows and lights to create a unique visual approach.

We introduced this idea with the first brand campaign. Two campaigns to link the brand with “Wild Cherry” and “Blueberry” flavors followed. The fourth campaign was again brand-focused but on light flavors, turning the original idea inside out.