Direct pojišťovna

2017–2022
From research to strategy and out into the world

Brand strategy

Creative campaign

Research

Vítejte

How we helped to set up the brand for

Direct’s management had always had a clear idea of what kind of insurance company it wanted to create and what values it should stand for. But it was not clear how this story was to be told – either externally or internally.

Direct has grown since 2017 and has long been known as the country's fastest growing insurance company.

500%

We anchored the brand strategy in a brand guide, which we then pitched to the team

More than 100 copies of brand guide

10 common workshops

“All of us – including our partners at YYY – share the same goal. We want to succeed, we want our advertising campaigns to work and people to know our story and be keen on giving our insurance a go.”

Nela Maťašeje
Externí a interní komunikace & brand


Let's have a look
at another project!

Need a team to guide you from strategy 
to a lasting and successful brand?

Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
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Registration number: 03496791
VAT number: CZ03496791

Job openings
Michaela Mundlová
michaela.mundlova@yyy.cz Job openings

Media section
Martin Zdražil
martin@yyy.cz | +420 723 667 126

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