Becherovka

Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
Registration number: 03496791
VAT number: CZ03496791

Contact our Account Director.
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
Registration number: 03496791
VAT number: CZ03496791

2023
New creative campaign Original Bitter 1807

Creative Campaign

Campaign Toolkit

How we put the iconic bottle back in the spotlight

How we returned the iconic bottle back to the spotlight

We came up with three spots and visuals. Plus a dozen traditional animations. The campaign will run on television, online, and outdoors. For several years.

360° Campaign

A campaign built around an iconic bottle

We crafted a visual world with its own aesthetic

Placed the iconic bottle at its heart

Paired it with a new Original Bitter 1807 claim

Produced CGI-only spots in the style of TV idents

And added a new asset – music by Karel Havlíček

180

machine-hours to render one spot

We made full use of AI and CGI to develop the campaign

Artificial intelligence helped us to prototype the materials and shapes. Working with the Wolfberg directing duo, the Bistro Films production service, and the PFX post-production team, we generated hundreds of images, such as glass plants and rampant crystals. The most interesting shapes were then used as a basis for further work. The main spots are subsequently produced entirely in 3D using computer animation. Incidentally, it took 6 hours to render one 10-second spot on 30 machines.