Avène

2021
Communication campaign for the new product line

Campaign communication plan

Campaign creative concept

Website and contest

Vítejte

We increased searches for a cosmetics line by 227%

The Avène Tolérance CONTROL product line had been relatively poorly marketed and was not well known to the target audience. The Avène brand is a minor player on the Czech cosmetics market and lacked the media budgets its larger competitors could afford.

Video tracking rate

54%

We created a visually powerful campaign depicting negative effects on the skin

01

We reached out to target groups via relevant channels

02

We came up with an effective combination of wide reach and activation

03

We ran ongoing tests to gauge how the creative was performing

227 %
Jump in product line searches compared to the previous period

55 000
Number of users brought to the website

“A dynamic and highly creative team of young people brimming with scores of original ideas. They’re a sound choice if you’re looking for a fresh approach and a new perspective on your brand.”

Marie Rottová
Product manager


Let's have a look
at another project!

Need a team to guide you from strategy 
to a lasting and successful brand?

Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

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YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
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Registration number: 03496791
VAT number: CZ03496791

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Michaela Mundlová
michaela.mundlova@yyy.cz Job openings

Media section
Martin Zdražil
martin@yyy.cz | +420 723 667 126

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