Becherovka O&G

Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
Registration number: 03496791
VAT number: CZ03496791

Contact our Account Director.
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
Registration number: 03496791
VAT number: CZ03496791

2024
Launch of a new flavor on the market

Creative Campaign

Campaign Toolkit

How we presented the world with a non-traditional twist on a new product

Becherovka decided to release a new flavor Orange & Ginger on the market, which responded to the growing demand for flavored spirits with lower alcohol content. Our task was to introduce this fresh new product to the world and invite customers to try it.

The new product was sold out to the last piece

100%

How did we do it?

We designed a creative concept called “Big Bang”

We prepared a short, effective spot

Lots of recuts, extra shots and content for social

And created two key visuals

1

CGI shot

The client wanted to showcase the Orange & Ginger product, especially its non-traditional combination of flavors, that creates an extraordinary experience. That's why we came up with the concept called “Big Bang”.

The spot itself looks like it was created in 3D. But it decieves in its own way, because together with the production, we decided to film nearly all the scenes. But there is one CGI shot in it. Can you recognize which one?